Company: Corefact Corporation - StationeryHQ

Role:

Art Director (2024 - 2025)

Senior Design Lead (2017 - 2024)

Scope:

• Managed the design and launch of hundreds of Corefact products and campaigns. Postcards, mailers, variable-data pieces, signage, digital assets and more. Making print-to-digital marketing seamless for real-estate professionals.

• Concepted and art-directed the Bright Side product line, which became one of Corefact’s top performers and surpassed $1.5M+ in its first year.

• Drove consistently strong B2B email performance, maintaining a 4%+ CTR, through refined storytelling, segmentation and creative strategy.

• Directed the full brand refresh and creative evolution at StationeryHQ, creating a modern, approachable identity that resonated with independent designers and entrepreneurs.

• Owned multichannel campaign strategy and execution. Concepting themes and designing cohesive assets for email, social, packaging, digital promos, and trade-show experiences.

• Redesigned the StationeryHQ Shopify storefront to improve UX, product clarity, and overall conversion across key collections.

• Built robust creative toolkits for affiliates, influencers, and partners, enabling consistent on-brand content, faster go-to-market timelines, and better campaign alignment.

• Provided operational and infrastructure creative support across Corefact + SHQ, including facility graphics, event signage, internal comms, and environmental branding.

• Created original illustrations and pattern work that expanded product lines at both companies, strengthening proprietary visual identity and differentiating the market offering.

• Collaborated closely with sales, production, marketing, and engineering, aligning creative with manufacturing capability, simplifying workflows, and ensuring accurate delivery.